Maybelline, which is now a big name in the makeup world, started with one simple product and that was a Mascara. So here’s how the story goes…
The Maybelline Company was created by a 19 year old entrepreneur named Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of vaseline and coal dust to her eyelashes to give them a darker, fuller look. He then produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier ‘Maybelline’ , in honor of his sister Mabel, who gave him the idea.
I have been a big fan of Maybelline products. They have some amazing products and I swear by some of them. And when it comes to Mascaras, Maybelline is always holding the flag high. They have tons of Mascaras with several different formulation and effects. This particular Mascara had been in market for quite some time. While i was thoroughly enjoying my Lash Sensational Mascara, I still decided to get my hands on this one.
So Let’s get into the details about this Mascara and see how it faired.
Price: 550 Rs for 9.7ml
Ingredients: Aqua / Water / Eau, Synthetic Beeswax, Paraffin, Glyceryl Stearate, Acacia Senegal / Acacia Senegal Gum, Stearic Acid, VP / Eicosene Copolymer, Polybutene, Butylene Glycol, Palmitic Acid, Copernicia Cerifera Cera / Carnauba Wax / Cire de Carnauba, Aminomethyl Propanediol, Hydroxyethylcellulose, Phenoxyethanol, Potassium Sorbate, Tocopheryl Acetate, Myristic Acid, Ascorbyl Palmitate, Silica, Laureth-21. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 77891 / Titanium Dioxide, Mica, CI 75470 / Carmine, CI 77288 / Chromium Oxide Greens, CI 77742 / Manganese Violet, CI 77266 / Black 2, CI 77510 / Ferric Ferrocyanide.
Packaging: It comes in a cardboard packaging with clear plastic at front side. All the ingredients and other details are mentioned at the back side of the packaging. The actual mascara tube looks very colorful and attractive. Glossy black in the middle with rose gold fonts and bright glossy pink and red at both ends.
It’s applicator is quite different from the regular ones. It is long and straight with spiky bristles on both sides. As per the brand this design of the applicator scoops the lashes from roots and pulls it upwards.
It is available in two variants in India. Washable and Waterproof. I always prefer washable ones as it is easy to take them off.
My Experience: I must say that this product stands true to it’s name. It does push the lashes up and make them look lengthier and voluminous. You need not use eye lash curler before using it. I really loved the applicator. It is thin which makes it easy to apply mascara to lower lashes. The color of the mascara is intense black. It did not clump my eyelashes even after applying 2-3 layers. And you get a dramatic effect in 2-3 coats. It stays put throughout the day. I did not see any flaking, smearing or smudging whatsoever.
- Start applying Mascara from the roots and wiggle it lifting your lashes upwards.
- While applying mascara to your lower lashes tilt your head down to ensure you don’t accidentally get mascara on your under eyes.
- This Mascara has a wet formula and it can get everywhere if you do not give it enough time to dry.
- If you are using a waterproof version, use an oil based makeup remover to get rid of the mascara. Be very gentle while doing it or you may have to lose some your of precious lashes.
Final Verdict: I definitely recommend this mascara. It is affordable, does it job extremely well, stays for a long time, what’s there not to love?
Have you tried Maybelline New York Falsies Push up Drama Mascara yet?
For those who haven’t, I hope this review was helpful.